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Trade it Forward Market Minds Summit


Madelyn Lando


06 August 2024

Madelyn Lando, managing director and head of equity finance at Velocity Clearing, speaks with Justin Lawson about the upcoming Trade it Forward Market Minds Summit, the inspiration behind uniting the industry for a greater cause and the impact this event aims to achieve


Image: Madelyn Lando
Can you tell us more about the Trade it Forward Summit? What can attendees expect from the event?

Trade It Forward is a non-profit established in 2023, dedicated to supporting and raising awareness for other non-profit organisations. We like to view ourselves as a prime brokerage for non-profits, providing essential support and resources to help them thrive. The event will feature attendees such as alternative asset managers, allocators, private equity, registered investment advisors (RIAs), and athletes.

What inspired the creation of this charity day?

The inspiration for creating this charity day stemmed from a desire to both raise awareness and generate funding for non-profits while also addressing ongoing needs within our business. We saw an opportunity to combine these goals by networking with key stakeholders and providing valuable resources for both non-profits and our industry. By bringing people together and contributing to a meaningful cause, we aimed to create an encouraging effect and strengthen connections within the industry.

How does this event align with the mission and values of Velocity Clearing?

This event aligns perfectly with the work and values of Velocity Clearing by embodying our commitment to community support and fostering meaningful connections. Our mission includes encouraging growth and development, both within the industry and in the broader community. This summit reflects that by supporting non-profits and addressing their needs by helping them to advance their initiatives and make a meaningful impact.

What role does philanthropy play in the financial industry, particularly for a company like Velocity Clearing?

Philanthropy can drive innovation within the industry by supporting educational programmes, research, and initiatives that address critical issues. By investing in these areas, offering essential resources, and creating community connections, we help to advance the financial industry, contribute to its overall development, and create a positive influence in the world.

Why did you choose Help For Children and St. Jude Children’s Research Hospital as the beneficiaries for this event?

Being introduced to Help For Children 24 years ago was a life-changing moment for me. The charity is a beacon of hope, dedicated to protecting children through child abuse prevention and treatment interventions across six countries. It exemplifies the power of community and compassion. I also cannot speak highly enough about its remarkable committee and team — a devoted group whose passion and tireless efforts drive the organisation forward. Their unwavering commitment to the cause is evident at every gala, fundraiser, and community event.

Cancer affects many of us at various stages in our lives, but no child should have to endure such pain and heartache. St. Jude Children’s Research Hospital’s mission is to provide free, world-class treatment to children with cancer and other critical illnesses, without putting a financial burden on their families. Its commitment to developing new treatments and cures for childhood cancer, along with the hospital’s dedication to transformative care and groundbreaking research, is truly remarkable. By sharing its research and treatment protocols with hospitals around the world, St. Jude plays a pivotal role in improving paediatric care globally. Its commitment to advancing medical science and helping other institutions is a testament to its broader impact beyond its own facility.

As the managing director and head of equity finance at Velocity Clearing, what personal significance does this event hold for you?

This event truly holds significant personal meaning for me because it represents an opportunity to align Trade it Forward, and our company’s values with meaningful action, supporting causes that make a real difference. It also allows us to leverage our industry connections and resources to contribute to a larger purpose, reflecting our commitment, responsibility, and community support. Participating in this event is a way to integrate our professional and personal dedication to positive change, creating a lasting impact both within and beyond our industry.

What message do you hope to convey to the attendees and the broader community through this charity event?

I hope to convey that by coming together to support critical issues, we can make a meaningful impact and demonstrate the power of collaboration. This event serves as a reminder that each of us has the opportunity to contribute to a better world, and together, we can achieve remarkable outcomes.

How can attendees and other stakeholders contribute to the success of the Trade it Forward Market Minds Summit?

It would be wonderful and greatly appreciated if attendees and stakeholders could advocate for the summit and its causes within their networks. Promoting the event through social media, professional circles, and community groups can significantly raise awareness and attract additional support. Additionally, making financial donations or pledging support to the causes highlighted can directly influence the success of their initiatives and contribute to achieving our event’s goals.
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