Prospera goes live with Protegent social media surveillance
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Prospera goes live with Protegent social media surveillance 12 September 2012Texas Reporter: Jenna Jones
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Texas based broker dealer, Prospera Financial Services has started using SunGard’s protegent social media surveillance program to monitor its advisor’s online activity on social media sites including Facebook, LinkedIn and Twitter.
SunGard’s protegent social media surveillance will also help Prospera meet regulatory requirements, assisting the company with managing the supervisory, books and records requirements set forth by FINRA Regulatory Notice 10-06.
The FINRA regulation uses tools for moderation and pre-approval of content that may be considered advertisement.
Marco Galavan, information technology manager at Prospera Financial Services, said: “SunGard’s Protegent social media surveillance gives our compliance officers greater confidence in allowing our advisors to participate on social media sites and run their own websites because Protegent helps them monitor that activity and protect the firm from regulatory breech and reputational risk.”
In a recent statement Steve Sabin, chief operating officer of SunGard’s Protegent business unit, said, “SunGard’s Protegent social media surveillance is helping customers like Prospera Financial Services establish and enforce internal social media usage policies, while also helping them mitigate risks and adhere to regulatory obligations.”
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