SunGard launches Apex Prime 03 December 2012London Reporter: Jenna Jones
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SunGard has released Apex Prime, a global solution to help new and established prime service providers manage their day-to-day client processing and improve client services by maximising transparency, control and efficiency.
The Apex Prime technology solution, which offers prime services providers a single view of all hedge fund client activity, helps firms to efficiently manage trade exceptions, view security and cash positions in real time, calculate financing costs and generate automated client reporting.
SunGard’s newest solution comes at a time when “funds are varying their prime brokers and looking for ways to diversify their risk, minimise costs and gain more visibility into the operational processes around the management of their assets,” said a recent statement from the firm.
Craig Costigan, executive vice president in SunGard’s capital markets business, said: “The hedge fund industry’s increased use of multiple prime brokers has created business opportunities for new market participants including prime custodians and those with boutique prime services offerings.”
“SunGard’s Apex Prime can help new and established prime services providers deliver the global, real-time, cross-product service their clients demand with a low total cost of ownership and short time to market.”
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