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Pirum appoints new CTO
11 November 2020 UK
Reporter: Drew Nicol

Image: Alex Rothwell
Pirum has gained Alex Rothwell as its first chief technology officer (CTO), marking Phil Morgan’s third senior management team hire since becoming CEO in July.

Morgan first hinted at plans to bring in fresh talent in September when he told SFT he planned to create the CTO role to “supplement the depth of our technology bench” after the Rajen Sheth vacated his top-seat position.

Based in London, Rothwell will assume responsibility for all Pirum’s technology and new product development execution.

Rothwell joins from Masternaut, which offers fleet monitoring and analysis software for haulage companies, where he served as CTO since 2012.

Pirum says he brings with him significant software-as-a-service (SaaS) company experience in asset management and data insight service delivery to enterprise companies.

The firm aims to leverage Rothwell’s “deep experience in building high availability and secure cloud solutions for real-time data centric applications at scale” to further accelerate its innovation and product roadmap.

Rothwell says: “Pirum is a great company with a market-leading offering and a long track record of success.

“I’m delighted to be joining Phil and the team and look forward to leveraging my experience of working with leading technology businesses in the private equity space to deliver future growth and continued success,” he adds.

Of his latest hire, Morgan says: “I am excited to welcome Alex to Pirum and he brings with him a wealth of experience in the data, cloud, enterprise-grade SaaS, machine learning which are going to assist greatly in developing Pirum’s product suite and ensuring we maintain our hallmark of quality and innovation.”

Previous senior management hires include Karl Wyborn who joined Pirum from CloudMargin as chief commercial officer and global head of sales, and Jat Soomal Pirum’s chief financial officer.

Speaking exclusively to SFT in September, Morgan laid out his ambitious plans for growth, including a greater push into North America, enhanced automation services and an in-office fitness and wellness suite.
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