Frank Kost to tackle North American market at LiquidityBook
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Frank Kost to tackle North American market at LiquidityBook 12 May 2021US Reporter: Alex Pugh
Image: Frank Kost
Frank Kost has joined software-as-a-service (SaaS) provider LiquidityBook.
Kost will head up the sell-side business development, North America division of the SaaS-based provider of buy- and sell-side solutions in the company’s New York office.
North America has the highest concentration of LiquidityBook clients and Kost will be responsible for bringing in new business in the region, promoting the firm’s portfolio, order and execution and management system LBX Sell-Side.
Kost’s most recent position was director of business development at Axos Clearing. Prior to that, Kost developed a keen understanding of the sell-side order management system space as a senior sales executive at fintech firm SS&C. Kost has also driven business development in senior sales roles at Aegis Capital, Bloomberg and Reuters.
LiquidityBook chief revenue officer Sean Sullivan says that despite a focus on global expansion in recent years, the firm recognises untapped potential in North America. “Adding Frank Kost to the team will help us expand our sell-side client base and identify new ways to cater to both clients and prospects.
“The pandemic has accelerated demand for multi-tenant, SaaS-based products like ours, while continued cost pressures mean that a transparent, broker-friendly business model for FIX connectivity is crucial.
“Kost will be a huge part of LiquidityBook’s efforts to deliver these efficiencies to the industry at large.”
Kost was similarly effervescent: “So far, all the positive feedback I’ve been hearing from clients points directly to the flexibility and performance of LiquidityBook’s technology and design. There is a genuine need for the robust functionality and overall value it provides.
“Furthermore, LiquidityBook’s client service team is highly reputable, with an established track record of working with clients to build features to their specifications. It’s the kind of product that makes a sales role fun, so I couldn’t be more excited to join the team.”
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Image: Frank Kost 