Digital asset financial services company Diginex and cryptocurrency exchange EQUOS are rebranding as EQONEX.
The EQONEX exchange became public in October 2020, and according to Diginex, volumes have grown by over 50 times since then.
The rebrand brings together under the EQONEX Group brand, its cryptocurrency exchange, custody platform, multi-venue trading business, over-the-counter (OTC) offering, its asset management solution, securitisation business and the upcoming investment products and borrowing and lending businesses.
EQUOS will be known as EQONEX and Diginex Capital, the digital asset securitisation business will be rebranded to EQONEX Capital.
Meanwhile, the upcoming investment products business will be called EQONEX Investment Products and the anticipated borrowing and lending platform will become EQONEX Lending.
Diginex Access will rebrand to Access Trading. Digivault, the UK Financial Conduct Authority-registered crypto-asset custodian, will continue to operate under its current name.
Bletchley Park, the crypto fund of funds, will also operate under its current name.
The company’s corporate name will remain Diginex and the company will continue to trade on the Nasdaq Stock Exchange as Diginex, pending a resolution to rename the corporate entity at the company’s annual general meeting later this year.
The rebrand follows the divestment of Diginex Solutions, the environmental, social and governance blockchain solutions company, in May 2020 and the impending lapse of the license to use the Diginex brand at the end of the month.
The new EQONEX brand focuses on the crypto element of the business, reflected in the EQUOS and EQO brands, while recognising its history as Diginex.
Richard Byworth, CEO at EQONEX, comments: "As we progress in our focus of delivering digital assets to a broad cross section of clients, it is important for us to unify the key pieces under a single brand.”
“The new brand EQONEX signifies all the strongest elements of our existing brands. We provide a regulated, compliant and secure ecosystem with equality for all clients, both institutional and retail,” he adds.
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