LiquidityBook hires James Baxter as head of global buy-side sales
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LiquidityBook hires James Baxter as head of global buy-side sales 20 January 2022US Reporter: Carmella Haswell
Image: LiquidityBook
LiquidityBook, a provider of cloud-native buy and sell-side trading solutions, has appointed James Baxter as head of global buy-side sales.
Based in New York, Baxter will report to CEO Kevin Samuel and be responsible for generating sales within the firm’s buy-side vertical.
He will spearhead sales efforts for LBX buy-side, LiquidityBook’s cloud-based portfolio, order and execution management system (POEMS).
As LiquidityBook continues to expand globally, Baxter will play an instrumental role in helping the firm to successfully navigate its growth strategy.
Prior to this, Baxter was senior director of new sales at Eze Software Group, where he led a sizable team and managed the company’s hedge fund sales for North America.
He started at Eze as its sole Dallas-based sales representative, where he oversaw efforts for the entire Midwest region, significantly increasing market share and eventually expanding his territory to the Southeast.
In 2013, Baxter held sales roles at Morgan Stanley Wealth Management and Gain Capital.
Commenting on the announcement, Samuel says: “We are thrilled to add James to our leadership team, especially amid our global expansion and the buy-side’s continued need for modern solutions that enable them to trade efficiently. He will play a significant part in propelling LiquidityBook to new heights in the coming year.”
Baxter adds: “I am excited about not only the team I will be working with at LiquidityBook, but also the product they have built. With its modular technology and client-centric approach, there is no question LiquidityBook is a disruptor in the trading technology space. The firm is poised for rapid growth, and I greatly look forward to helping it continue its mission in markets around the globe.”
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Image: LiquidityBook 