OCC launches new brand identity
25 June 2018 Chicago
Image: Shutterstock
OCC has launched its new brand identity.
The OCC explained that the new brand identity is aligned with its increasingly visible role as a “systemically important financial market utility”, “influential thought leader” and “steward of the US exchange-listed options industry”.
OCC said its new logo represents the stable foundation the company provides to financial markets. The square shape is a building block and the basis of a pattern found throughout the company’s visual identity, it explained.
According to OCC, the brand is as much about reputation and risk management as it is about identity, said OCC.
It also provides OCC with a way to “live the brand” by translating its values into tangible action. The new visual identity, guiding actions and rally cry, in conjunction with the company’s mission, purpose and values, emphasises brand promise to enable a stable tomorrow, stated OCC.
Craig Donohue, OCC executive chairman and CEO, said: “This new brand identity is an exciting change for OCC. It represents our evolution from being not only an important market utility but also becoming an acknowledged industry influencer and thought leader.”
“Over the past 45 years, our talented team of colleagues has built a solid foundation with a strong reputation for delivering sound risk management and capital efficiencies to the markets we serve.”
David Prosperi, OCC senior vice president, communications, added: “This new branding will support our tireless work to clear the path and enable a stable tomorrow for market participants in our role as the foundation for secure markets. A sign of change is more than just a change of sign.”
The OCC explained that the new brand identity is aligned with its increasingly visible role as a “systemically important financial market utility”, “influential thought leader” and “steward of the US exchange-listed options industry”.
OCC said its new logo represents the stable foundation the company provides to financial markets. The square shape is a building block and the basis of a pattern found throughout the company’s visual identity, it explained.
According to OCC, the brand is as much about reputation and risk management as it is about identity, said OCC.
It also provides OCC with a way to “live the brand” by translating its values into tangible action. The new visual identity, guiding actions and rally cry, in conjunction with the company’s mission, purpose and values, emphasises brand promise to enable a stable tomorrow, stated OCC.
Craig Donohue, OCC executive chairman and CEO, said: “This new brand identity is an exciting change for OCC. It represents our evolution from being not only an important market utility but also becoming an acknowledged industry influencer and thought leader.”
“Over the past 45 years, our talented team of colleagues has built a solid foundation with a strong reputation for delivering sound risk management and capital efficiencies to the markets we serve.”
David Prosperi, OCC senior vice president, communications, added: “This new branding will support our tireless work to clear the path and enable a stable tomorrow for market participants in our role as the foundation for secure markets. A sign of change is more than just a change of sign.”
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