GCEX appoints Cheung to lead APAC sales
02 March 2023 Hong Kong
Image: SC
GCEX Group has appointed Sue Cheung as head of APAC sales to drive the expansion of its institutional sales and digital prime brokerage in the region.
The digital prime brokerage group aims to extend access for brokers, hedge funds and other trading professionals to FX and digital asset liquidity and to provide a range of supporting technology solutions.
Its ‘Crypto In A Box‘ trading product is designed as a modular, plug-and-play solution on a technology-agnostic platform that covers regulation, regulated custody, Tier 1 liquidity, and front- and back-end technology.
The company indicates that it will onboard FX clients in the Asia-Pacific region through its UK legal entity, which is regulated by the UK Financial Conduct Authority (FCA).
It will onboard digital asset clients via its Danish entity, which is regulated by the Danish Financial Supervisory Authority, Finanstilsynet.
Based in Hong Kong, Cheung joins GCEX from Integral Development Corporation, a specialist in currency and digital asset technology, where she was director of sales.
Before this, she worked for six years at Finalto, previously named CFH, where she drove sales for the Greater China region and ASEAN, encompassing China, Hong Kong, Taiwan, Singapore and Malaysia.
Commenting on her appointment, Cheung says: “I have every confidence that Lars [Holst] is creating another really successful company, just like he did at CFH. GCEX is a regulated firm and has a robust, credible and very professional offering, always keeping clients’ assets segregated and secure.
“This will have great appeal to clients in the region, particularly as interest in digital assets is rapidly increasing. GCEX also stands out as one of the few liquidity providers in the region able to accept cryptos as deposits. My initial focus will be on Taiwan, Thailand, Singapore and Malaysia, but I have very ambitious growth plans across the whole of the APAC region.”
GCEX founder and CEO Lars Holst adds: “There are significant opportunities for GCEX across the APAC region and, from my experience of working with Sue at CFH, I know she has the expertise, regional knowledge and contacts to help us to build a strong presence in the region.
“This is our first senior hire in Asia and we hope it will pave the way for further team growth and potentially a regulatory licence in the region.”
GCEX has offices in London, Copenhagen, Glasgow, Kuala Lumpur and Dubai and has investment backing from TGV4 Plus as a secured investor.
The digital prime brokerage group aims to extend access for brokers, hedge funds and other trading professionals to FX and digital asset liquidity and to provide a range of supporting technology solutions.
Its ‘Crypto In A Box‘ trading product is designed as a modular, plug-and-play solution on a technology-agnostic platform that covers regulation, regulated custody, Tier 1 liquidity, and front- and back-end technology.
The company indicates that it will onboard FX clients in the Asia-Pacific region through its UK legal entity, which is regulated by the UK Financial Conduct Authority (FCA).
It will onboard digital asset clients via its Danish entity, which is regulated by the Danish Financial Supervisory Authority, Finanstilsynet.
Based in Hong Kong, Cheung joins GCEX from Integral Development Corporation, a specialist in currency and digital asset technology, where she was director of sales.
Before this, she worked for six years at Finalto, previously named CFH, where she drove sales for the Greater China region and ASEAN, encompassing China, Hong Kong, Taiwan, Singapore and Malaysia.
Commenting on her appointment, Cheung says: “I have every confidence that Lars [Holst] is creating another really successful company, just like he did at CFH. GCEX is a regulated firm and has a robust, credible and very professional offering, always keeping clients’ assets segregated and secure.
“This will have great appeal to clients in the region, particularly as interest in digital assets is rapidly increasing. GCEX also stands out as one of the few liquidity providers in the region able to accept cryptos as deposits. My initial focus will be on Taiwan, Thailand, Singapore and Malaysia, but I have very ambitious growth plans across the whole of the APAC region.”
GCEX founder and CEO Lars Holst adds: “There are significant opportunities for GCEX across the APAC region and, from my experience of working with Sue at CFH, I know she has the expertise, regional knowledge and contacts to help us to build a strong presence in the region.
“This is our first senior hire in Asia and we hope it will pave the way for further team growth and potentially a regulatory licence in the region.”
GCEX has offices in London, Copenhagen, Glasgow, Kuala Lumpur and Dubai and has investment backing from TGV4 Plus as a secured investor.
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