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Industry news

Broadridge brings new GenAI feature on its platform


16 January 2025 US
Reporter: Clelia Frondaroli

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Image: Siarhei/stock.adobe.com
Broadridge has introduced a new GenAI-powered advanced analytics feature on its platform.

Noted as a key component of Broadridge’s OpsGPT post-trade application, this functionality is expected to enable users to create insights and visualisations directly from their trade data. This would eliminate the need for data migration, Broadridge says.

The new feature also utilises GenAI and natural language interactions to supply instant reports and summarises, which is said to reduce reliance on manual reporting.

Danny Green, head of international post-trade at Broadridge, comments: “Integrating this AI advanced analytics feature into our post-trade platform delivers simplification and innovation, significantly improving risk management and operational efficiency, especially in response to growing regulatory demands.”

The company says the solution was designed to help platform users across EMEA and APAC to better manage their operations and maintain compliance, and underscores Broadridge’s data and AI strategy.
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