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People moves news

Broadridge: Friedhoff retires, Crowther steps up


01 April 2020 New York
Reporter: Natalie Turner

Generic business image for news article
Image: Shutterstock
Broadridge, the New York-based financial solutions organisation, has promoted Darren Crowther to general manager of securities finance and collateral management business.

The promotion follows the retirement of Jerry Friedhoff (pictured), a household name in the securities finance world, who had led Broadridge for just shy of eight years.

It is understood that Friedhoff is set to formally retire on 3 April, following a three-month transition period with Crowther, who took over in January.

As general manager, Crowther is responsible for all aspects of managing Broadridge’s securities finance and collateral management business, supporting its global client base and driving its continued growth strategy.

He reports to Samir Pandiri, president of Broadridge International.

Crowther joined Broadridge as head of client services and implementations through the acquisition of 4sight in 2016, of which he was a founding member. He went on to become vice president, solutions - securities finance and collateral management.

The deal brought 4sight’s securities finance solutions into Broadridge’s enhanced suite of services, including its FinancePro product and the purchase of Anetics in 2015.

At 4sight, he served in a number of leadership roles since it was formed in 2003, including his most recent of vice president of solution delivery, which he held from 2011 until the acquisition in 2016.

Commenting on the recent role changes, a Broadridge spokesperson says Crowther was “was instrumental in growing the company and subsequently Broadridge’s securities finance and collateral business unit”.
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